Starbucks
all day temp
Campaign
Print Ad
Purpose
Persuasive Media Writing & Production
Spring 2016
Tools Used
Adobe Photoshop
At the beginning of the semester we were told to imagine a new product for an already existing company. As a coffee addict, my first thought was to create a travel mug that remained a consistent temperature throughout the day.
My All Day Temp Mug would be the first travel mug on the market that would allow those who are often too busy to enjoy their coffee while it's still hot, to have full control over their desired drink temperature. With an included compact USB cord, the mug is convenient to charge in a wall or lap top, though it holds charge for over 6 hours at a time.
Finally unintentionally cold coffee is a thing of the past!
(Note: This product does not discriminate against iced coffee lovers. The temp nob allows for a full range of control, featuring cold, room temperature, and hot settings.)
SOCIAL POSTS
Purpose
2 social networks with
series of 3 social posts on the same social media network that
build off of eachother
I chose to introduce the hashtag with my campaign through Twitter,
and used Facebook to feature different replies and photos from customers
Tools Used
Adobe Photoshop
...
BILLBOARD
(Out of Home Advertisement)